Every year, Black Friday arrives earlier, lasts longer, and brings in millions of people searching for the best deals of the season. What used to be a single day after Thanksgiving has turned into an entire month of early sales, online discounts, and nonstop holiday shopping.
Search trends show the same thing: people aren’t waiting anymore.
They’re already looking for the best prices on gifts, electronics, clothing, home items, and everything needed for the holidays.
Below are the Black Friday search terms dominating every November — the exact phrases people look up when hunting for the biggest savings.
Top Black Friday Deal Searches
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Black Friday deals
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Best Black Friday sales
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Early Black Friday bargains
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Black Friday ads
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Black Friday online deals
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Black Friday doorbusters
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Cyber Monday deals
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Holiday deals
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Christmas sales
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Christmas shopping
Shoppers want early access, fast delivery, and guaranteed discounts. Retailers respond by pushing out sales earlier each year.
Most-Searched Black Friday Product Categories
People search for deals across every category, but these are the strongest:
Electronics
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TV Black Friday deals
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Laptop Black Friday deals
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Smartphone deals
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Tablet deals
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Headphones and earbuds deals
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Gaming consoles
Home & Kitchen
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Vacuum deals
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Air fryer deals
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Small kitchen appliances
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Coffee makers
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Home décor
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Bedding and blankets
Fashion & Clothing
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Winter coats
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Boots
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Sweaters
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Holiday outfits
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Christmas pajamas
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Shoes and accessories
Beauty & Gifts
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Beauty gift sets
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Fragrance sets
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Makeup deals
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Skincare deals
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Stocking stuffers
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Gift ideas
These categories attract some of the biggest advertising budgets of the entire year.
Most-Searched Retailers on Black Friday
People also search directly for store-specific deals, including:
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Amazon Black Friday
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Walmart Black Friday
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Target Black Friday
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Best Buy Black Friday
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Macy’s Black Friday
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Kohl’s Black Friday
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Dillard’s Black Friday sale
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Home Depot Black Friday deals
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Lowe’s Black Friday deals
These retailers dominate Black Friday shopping and run massive online promotions.
Why Black Friday Searches Keep Growing
Holiday shopping starts earlier every year, with many sales launching before November even begins. People are searching for:
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early access deals
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extended holiday sales
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limited-time offers
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price drops
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online exclusives
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fast shipping
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gift guides
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seasonal discounts
As soon as the first holiday ads appear, search traffic spikes across every category.
Why I Wrote This
I wrote this post to outline the biggest Black Friday trends and highlight the search terms people use during holiday shopping season. These keywords help Google recognize that this page is focused on Black Friday deals, online shopping, and seasonal retail trends. If you start seeing more Black Friday and holiday shopping ads on this page, then this post is doing exactly what it was created to do.