’m writing this post for a very simple and honest reason: to attract better holiday ads.
During November and December, retailers like Dillard’s, Macy’s, Amazon, Target, Kohl’s, and Nordstrom run some of the biggest ad campaigns of the year. Holiday shopping is when people search for gifts, winter clothing, deals, décor, and everything related to the Christmas season.
Because most of my content is news and commentary, Google doesn’t always match my site with retail ads unless it sees holiday-related topics. So this post has one purpose: to include the top 25 holiday shopping searches people make every Christmas season.
These are the terms Google sees most often — and the ones that help it understand that this page is connected to holiday shopping.
Top 25 Holiday Shopping Searches
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Christmas gifts
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Gift ideas
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Stocking stuffers
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Secret Santa gifts
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Last-minute Christmas gifts
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Christmas shopping
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Holiday deals
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Christmas sales
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Black Friday deals
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Cyber Monday deals
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Christmas pajamas
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Christmas sweaters
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Holiday outfits
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Winter boots
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Winter coats
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Winter accessories (scarves, gloves, hats)
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Christmas decorations
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Christmas ornaments
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Christmas stockings
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Holiday home décor
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Cozy blankets
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Christmas candles
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Amazon Christmas deals
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Macy’s holiday sale
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Dillard’s holiday sale
These 25 searches consistently rise to the top every holiday season, and they are exactly the types of terms connected to Christmas shopping and seasonal retail behavior.
Why This Matters
Including these specific holiday shopping searches helps signal to Google that this page focuses on:
Christmas shopping
Seasonal retail products
Winter apparel
Home décor
Gift ideas
Major holiday retailers
My goal with this post is simple: to encourage Google to match this page with higher-quality holiday ads during the busiest shopping season of the year.
If you start seeing more Christmas ads, more retail brands, and more holiday shopping promotions on this page, then this post is doing exactly what it was created to do.